What could be a better advertisement than the product itself on the roads that customers can see, hear and admire?
Before London Mentors
A car manufacturer was struggling with market share and the multi-money pound advertising campaign did little to bring customers through the door. Their goal was to increase market share and revenue, however, they were struggling to identify what could be the underlying cause preventing them to reach their objectives.
Instead of diagnosing this as a Sales and Marketing problem, we looked at the overall value chain and its operating model.
After London Mentors
The end result was a consolidation of suppliers, standardisation of parts to reduce variability and speed up production. This resulted in Supply chain cost efficiencies. Marketing budget was reallocated to offer customers upgraded vehicles, the direct benefits were increased visibility of the brand on the roads, customer loyalty enhanced, reduction in the time to progress identified leads to sale closed; saving dealers time, and increase in revenue as well as market share. Customers have become advocates of the brand with increased referrals and multiple purchases in the same household.
